Patients are looking for trust
Before booking, they read about the clinician, the treatment and the reviews. A dated or generic website does nothing to show your experience, so they choose another practice.
Healthcare & Clinics
Dental and healthcare marketing that fills your diary with the right treatments
An implant, an aesthetic treatment or a course of physiotherapy is worth thousands, and patients research carefully before trusting anyone. We build your clinic’s website, SEO and advertising with carefully worded claims, then track which enquiries became booked treatments.
- More high-value treatment bookings
- Top of local searches
- Compliant, carefully worded ads
- Bookings traced to their source
The challenges in your industry
Strict advertising rules
Google and Meta healthcare policies, the ASA and your professional regulator all limit what you can say. One careless phrase can get ads disapproved or cause trouble with your regulator.
Busy with the wrong appointments
The phone rings for check-ups and quick visits, while the high-value treatments you want to grow, such as implants or aesthetics, arrive rarely and by chance.
Calls with no history
Patients phone, message or book online, and nobody knows where they came from. So you can’t tell whether advertising is bringing patients or simply costing money.
What we do for you
Website design for clinics
We design pages for each treatment, your clinicians and your team, with clear information about the process and easy mobile booking, without exaggeration or promises you cannot keep.
Local SEO for practices
We work on your Google Business Profile, reviews and treatment pages, so you appear when someone nearby searches for “dental implants” or “private physiotherapist”.
Carefully worded healthcare ads
We write Google Ads and Meta Ads within platform healthcare policies and professional advertising codes: no guaranteed outcomes, no misleading before-and-afters, and nothing published without your approval.
Focus on high-value treatments
We build pages and campaigns around the treatments you want to grow, such as implants, orthodontics or aesthetics, so the budget isn’t spent attracting routine appointments.
Call and booking tracking
With GA4 and Tag Manager we track calls, forms and online bookings without sending any medical information to analytics tools, so you know which channel brings patients.
A report you can read in minutes
A Looker Studio dashboard shows booking requests, spend and performance by treatment, updated automatically, so decisions don’t depend on digging numbers out of several systems.
Services for this industry
Lead generation websites
Fast, bilingual websites designed for quote requests, fully tracked from day one.
Learn moreSEO & AI SEO
Get found on Google, Google Maps and in AI answers such as ChatGPT.
Learn moreGoogle Ads & Meta Ads
Google and Meta campaigns — including AI campaigns like Performance Max — optimised for sales.
Learn moreGA4, Tag Manager & reporting
Google Analytics 4 and Tag Manager set up properly, with automated reports in your inbox.
Learn moreFrequently asked questions
Can clinics advertise on Google and Facebook?
Yes, within limits. The platforms have specific healthcare policies, some categories need certification, and the ASA and professional codes such as the GDC’s also apply. We check every claim and every targeting choice before anything goes live, and you approve the final wording.
What should a good dental practice website include?
A page for each main treatment, genuine information about your clinicians and facilities, directions and opening hours, and one-tap booking on mobile. Above all, it should load quickly and read in a way that earns trust without overclaiming.
Can you track bookings without exposing patient data?
Yes. We measure events, such as a call or a booking, and where they came from, never who the patient is or why they came. Clinical information stays in your practice system and is never passed to analytics or advertising platforms.
Is SEO or Google Ads better for a clinic?
Local SEO and reviews build a steady flow of patients over time. Google Ads help fill the diary quickly for specific treatments. For most practices we start with the foundations, the website and SEO, and add advertising where it clearly pays.
Contact
Start now.
Tell us a little about your business and we will show you where enquiries are being lost today.