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Articles on websites, analytics, SEO and advertising.

Practical guides for businesses that want more customers — without the jargon you don't need.

AIAI SEO: How to Appear in Google AI Overviews and ChatGPT AnswersBuyers now ask AI assistants before they visit websites. Here is what AI SEO really involves, what has not changed, and how to track AI-driven visits in GA4.5 min readRead the article AnalyticsAutomated Reporting with Looker Studio: One Source of Truth, Delivered by EmailStop rebuilding the same report every month. How to set up automated reporting in Looker Studio with filters, scheduled email delivery and one agreed set of numbers.5 min readRead the article AnalyticsBounce Rate vs Engagement Rate in GA4: What They Mean and Which to UseGA4 measures bounce rate differently from the old Universal Analytics. Here is how bounce rate and engagement rate really work, and how to read them without fooling yourself.5 min readRead the article AnalyticsGoogle Consent Mode v2 Explained: A Practical Guide for UK and EU BusinessesConsent Mode v2 decides how much of your Google Ads and GA4 data survives a cookie banner. What it is, basic vs advanced mode, the legal context and the mistakes we see most.6 min readRead the article AnalyticsThe Hidden Risks of Relying on Excel for Digital AnalyticsExcel is a brilliant tool, but a poor reporting system. Here are the hidden risks of running your digital analytics on spreadsheets, and a practical way out.5 min readRead the article AnalyticsHow to Set Up a Staging GA4 Environment (and Keep Test Data Out of Your Reports)Testing tracking changes on your live GA4 property pollutes data you cannot delete. Here is a practical, step-by-step way to set up a staging environment for GA4 and Tag Manager.5 min readRead the article SEODoes Partnering with Influencers Improve Your Website's SEO?Influencer links rarely pass ranking value directly — but brand searches, mentions and qualified traffic can. Here is a realistic view, plus the disclosure rules.5 min readRead the article AnalyticsWhat Is a Website Conversion — and Why It Matters for High-Value LeadsA conversion is the moment a visitor becomes a potential customer. Here is how to define, measure and use conversions when every enquiry could be worth thousands.6 min readRead the article WebsitesHow Much Does a Website Cost in the UK in 2027?Website quotes in the UK range from a few hundred pounds to tens of thousands. Here is what drives the price, typical market ranges, and the costs people forget.5 min readRead the article WebsitesWordPress or Custom Web Development? A 2026 Guide for Business OwnersWordPress, no-code builders or a modern custom site? A balanced comparison of speed, security, upkeep and total cost — and which option suits which business.5 min readRead the article

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