The website is just a catalogue
It lists products and accreditations but never makes the case for working with you. Buyers browse, find nothing that prompts them to ask for a quote, and move on to a competitor.
Manufacturing & B2B
B2B website design that turns technical buyers into qualified enquiries
In B2B, one customer can be worth tens of thousands, and the buying decision takes months. We build websites, SEO and ad campaigns for manufacturers and industrial suppliers, then track every enquiry through to the order — so you know exactly which marketing is paying its way.
- More qualified sales enquiries
- Found by buyers abroad
- Every lead tracked to revenue
- Products that rank on Google
The challenges in your industry
Overseas buyers can’t find you
The site is in one language, or machine-translated as an afterthought. In your export markets you are missing from buyers’ searches while less capable competitors show up first.
Long sales cycles lose the trail
An enquiry becomes an order months later, through emails and phone calls. By then nobody can say which campaign or search started the deal, so budget decisions are guesswork.
Ad spend with no clear return
You pay for Google Ads or LinkedIn and see clicks and form fills, but cannot tell which were genuine buyers and which were students, suppliers or spam.
What we do for you
A website that sells your expertise
We structure product, application and capability pages around the questions buyers actually ask, with clear routes to request a quote, download a datasheet or speak to your sales team.
Multilingual sites for export markets
We build a proper multilingual structure with hreflang and content adapted to each market, so you appear when buyers in Germany, the US or the Gulf search for what you make.
SEO and AI SEO for B2B
We optimise for the technical searches engineers and procurement teams run, and structure content so you are cited in AI answers from ChatGPT, Perplexity and Google AI Overviews.
B2B lead generation campaigns
We run Google Ads and LinkedIn or Meta campaigns targeted by sector and role, and train AI campaigns such as Performance Max on real qualified enquiries rather than raw clicks.
Tracking from lead to order
Using GA4, Tag Manager and your CRM, we record every enquiry with its source, so you can see which channels produce real orders, not just form submissions.
Automated reports for the board
We build a Looker Studio dashboard that updates itself, showing enquiries, cost per lead and results by market, ready for the monthly sales meeting without anyone compiling spreadsheets.
Work in this industry
Dafin
Dafin: a website that explains enterprise AI to private banks and wealth managers
For Dafin, enterprise AI for wealth management, we designed and built a B2B website that speaks to private banks, wealth managers and platforms, backed by SEO, social media and strategy.
Read the case study SiamoSiamo: +356% Google clicks for a security-door manufacturer
For Siamo, an Athens manufacturer and installer of security doors, we built the website, SEO and reporting dashboards that turn Google searches into customer enquiries and calls.
Read the case studyServices for this industry
Lead generation websites
Fast, bilingual websites designed for quote requests, fully tracked from day one.
Learn moreSEO & AI SEO
Get found on Google, Google Maps and in AI answers such as ChatGPT.
Learn moreGoogle Ads & Meta Ads
Google and Meta campaigns — including AI campaigns like Performance Max — optimised for sales.
Learn moreGA4, Tag Manager & reporting
Google Analytics 4 and Tag Manager set up properly, with automated reports in your inbox.
Learn moreFrequently asked questions
Does a manufacturing website need an online shop?
Usually not. Most B2B buyers want a quote, samples or a technical conversation before they commit. So we design the site around the enquiry and the hand-off to your sales team, not around a basket and checkout.
How many languages should an export website have?
As many as the markets you are seriously pursuing. Three languages done properly, with the right technical setup and content written for each market, will outperform ten machine translations that neither rank on Google nor persuade a buyer.
Does Google Ads work for B2B lead generation?
Yes, when the keywords and targeting are right and the campaign learns from quality enquiries. We mark which form fills were genuine buyers and feed that back to Google, so the budget moves towards the searches that lead to sales.
How do I know which channel won an order months later?
We capture the source of each enquiry the moment it arrives and pass it into your CRM or whatever system you use. When the enquiry becomes an order, the attribution is already there and appears in your automated reports.
Contact
Start now.
Tell us a little about your business and we will show you where enquiries are being lost today.