Everything hinges on a few weeks
Applications cluster around intake dates. If the campaign starts late or the website isn’t ready, the year is lost and the next intake is months away.
Education & Training
Student recruitment marketing for schools, colleges and training providers
Each new student is worth years of fees, and most decisions happen in a few weeks of the year. We build the website, campaigns and online applications for schools, colleges and training providers, and track which channel brought every enrolment — so next intake’s budget goes where it works.
- More completed applications
- Fuller open days
- Paper-free online enrolment
- Cost per enrolment, measured
The challenges in your industry
Many courses, a confusing site
Departments, levels, campuses and timetables arranged in a structure only staff understand. Parents and students can’t find the course that suits them, so they leave.
Admissions buried in paperwork
PDF application forms, documents by email, signatures at reception. The process drags, applicants drop out halfway, and your admissions team retypes the same details over and over.
No idea what drives enrolments
You run ads, social posts and open days, but cannot say which of them brought the students who actually enrolled and paid fees this year.
What we do for you
College and school website design
We organise courses, campuses and start dates so every applicant finds the right option quickly, with clear next steps to enquire, book an open day or apply.
Campaigns timed to every intake
We plan Google Ads and Meta Ads around your admissions calendar, targeting parents or adult learners as each course requires, with AI campaigns that learn from real applications.
Open day promotion
We build booking pages, reminders and remarketing so open days and taster sessions fill up, and attendees are guided on, step by step, towards a completed application.
Online applications and e-signatures
We automate enrolment with online forms, Adobe Forms and DocuSign, as we did for Free2Learn, so applications are completed online and data flows straight into your systems.
Tracking from search to enrolment
With GA4 and Tag Manager we connect every application to its source and to whether the student enrolled, so you know your real cost per enrolment for each course.
Careful handling of personal data
We design forms, cookies and tracking to comply with UK GDPR, taking particular care where data concerns children and parents, and collect only what you genuinely need.
Work in this industry
British Academy of Jewellery
British Academy of Jewellery: a new website and growth programme for a multi-campus college
For the British Academy of Jewellery we designed and built a large college website, then ran SEO, digital and social media marketing, analytics and an ongoing growth programme.
Read the case study Free2LearnFree2Learn: AI-assisted marketing and paperless learner onboarding for a training provider
For Free2Learn we delivered the website, SEO, AI-assisted digital and social marketing, analytics and automated learner onboarding with Adobe forms and DocuSign e-signatures.
Read the case study Internet MattersInternet Matters: from weeks of manual reporting to fully automated analytics
We built all of Internet Matters' analytics services — measurement and fully automated, real-time reporting — so numbers that took weeks to compile now update themselves.
Read the case studyServices for this industry
Lead generation websites
Fast, bilingual websites designed for quote requests, fully tracked from day one.
Learn moreGoogle Ads & Meta Ads
Google and Meta campaigns — including AI campaigns like Performance Max — optimised for sales.
Learn moreGA4, Tag Manager & reporting
Google Analytics 4 and Tag Manager set up properly, with automated reports in your inbox.
Learn moreBespoke applications & automations
Digital onboarding, CRM, document portals and automations for work still done on paper.
Learn moreFrequently asked questions
When should student recruitment campaigns start?
Several weeks before applications open, to allow time for testing and for AI campaigns to learn. We build a calendar around your peak periods, open days and deadlines, and shift the budget to match where demand actually is.
Does each course or campus need its own page?
Usually, yes. A page per course and per location helps applicants find what they want and ranks better on Google. For the British Academy of Jewellery we organised courses across more than one campus into a clear structure.
Can enrolment be done entirely online?
Yes. With online forms, document uploads and e-signatures through DocuSign, applicants can complete the whole process on their phone. Your admissions team receives a complete file, sees at once what is missing and never needs to retype details by hand.
How do you handle children’s data in marketing?
We do not target children with ads; campaigns speak to parents. Forms ask only for what is necessary, consent for cookies and tracking is handled properly, and application data is stored with access limited to the staff who need it.
Contact
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