Homeowners compare five companies
Before asking for a quote they look at websites, project photos and reviews. If your site doesn’t convince them within seconds, the enquiry goes to whoever looked more trustworthy.
Construction & Energy
Marketing for home improvement companies that fills the survey diary
Doors, windows, kitchens, solar panels, heat pumps, roofing: every job is worth thousands, and homeowners compare carefully before they call. We build the website, local SEO and ad campaigns that bring quote requests, and track which of them turned into signed jobs.
- More survey and quote requests
- Top of local searches
- Fewer time-wasting enquiries
- Cost per job, measured
The challenges in your industry
Enquiries that waste your time
The phone rings for price checks, postcodes you don’t cover and work you don’t do. Your surveyors lose days on visits that were never going to become jobs.
Seasons and incentive schemes
Demand moves with the weather, government schemes and energy prices. Without a plan, ads run the same all year and miss the weeks when homeowners are ready to buy.
No idea which ad won the job
You spend on Google and Facebook but cannot connect a signed contract to the campaign, keyword or post that started it, so you can’t tell what to scale.
What we do for you
A website that builds trust
We design pages around your installations, specifications, accreditations and guarantees, written for the homeowner who is comparing, with an easy way to book a survey or request a quote on mobile.
Local SEO by area
We work on your Google Business Profile, area pages and searches such as “composite doors Manchester” or “solar installers near me”, so you appear where your customers are actually looking.
Lead generation for installers
We run Google Ads and Meta Ads with tight geographic targeting, plus AI campaigns such as Performance Max and Advantage+ that learn from enquiries that became jobs, not random clicks.
Forms that qualify
Forms ask for postcode, project type and timescale, so your team knows before calling who is ready to buy and who is only collecting prices, and can prioritise accordingly.
Call and enquiry tracking
With GA4 and Tag Manager we track forms, mobile calls and messages, and match them to the jobs you closed, so you know your real cost per installed job.
Monthly picture, no spreadsheets
A Looker Studio dashboard shows enquiries, spend and results by product and area, updated automatically, so you can decide where next month’s budget should go.
Services for this industry
Lead generation websites
Fast, bilingual websites designed for quote requests, fully tracked from day one.
Learn moreSEO & AI SEO
Get found on Google, Google Maps and in AI answers such as ChatGPT.
Learn moreGoogle Ads & Meta Ads
Google and Meta campaigns — including AI campaigns like Performance Max — optimised for sales.
Learn moreGA4, Tag Manager & reporting
Google Analytics 4 and Tag Manager set up properly, with automated reports in your inbox.
Learn moreFrequently asked questions
Does online marketing work for window and door companies?
Yes. Homeowners now almost always start on Google, look at projects and reviews, then get in touch. For Siamo, a security-door manufacturer, a new website and SEO increased clicks from Google by 356% in 12 months.
How do solar installers get leads without paying for junk?
We combine focused keywords, geographic limits and forms that ask about property type and energy use. We then tell Google which enquiries were serious, so the campaign finds more people like them and fewer bargain hunters.
Do I need Google Ads, or is SEO enough?
SEO builds a steady flow of enquiries you don’t pay for per click, but it takes months. Google Ads bring enquiries from the first week and cover your peak seasons. Most companies do best with both, with proper tracking, so your budget goes to whichever channel actually wins you jobs.
Do you work with manufacturers that sell through installers?
Yes. For manufacturers with a network of dealers or installers, we build dealer locator pages, route each enquiry to the right partner and measure how many enquiries the website sends to each area.
Contact
Start now.
Tell us a little about your business and we will show you where enquiries are being lost today.