The challenge
Siamo manufactures and installs security doors, entrance doors for apartment blocks and security locks, with a showroom in Kallithea, Athens, its own factory and a network of representatives. It also offers security-door servicing and repairs, key copies and other security products.
In this market almost every customer starts on Google. They search for «πόρτες ασφαλείας» (security doors), for installed prices or for a repair service, and compare two or three companies before they pick up the phone. Competition for those searches is fierce and paid clicks are expensive.
Siamo needed three things: a website that presents each product line clearly, visibility for the searches that carry real demand, and a reliable view of how many enquiries and calls the site actually produces.
What we did
A website built around how customers search
We designed and built Siamo’s website with a structure that mirrors the way people look for a door:
- dedicated pages for security doors, apartment-block entrance doors, security locks and other security products
- a security-door service and repair page and a page for key copies
- pages for the company, the factory, its history and the representative network
- an FAQ, a blog and a contact page for Athens and Kallithea, with clear calls to enquire or call
SEO for security-door searches
SEO was not a one-off project. We worked on it continuously, focused on the searches that matter to a security-door business:
- keyword research, with each search term mapped to a single, dedicated page
- titles, meta descriptions and headings written for terms such as security-door prices with installation, apartment-block entrance doors and security-door repair
- internal linking between products, service, FAQ and blog content
- technical audits and fixes so Google can crawl and understand the whole site
Maintenance and care
We took on ongoing maintenance of the website — updates, security, content changes and fixes — so the site stays fast and stable and Siamo’s team can stay focused on its customers.
Analytics and Looker Studio reporting
We set up measurement in GA4 and Google Search Console and built Looker Studio dashboards. Siamo sees clicks, impressions, CTR and traffic channels on one screen and, most importantly, customer contacts: the enquiries and phone calls that start on the website.
The results
The figures below come from Siamo’s own Google Search Console and GA4 dashboards, comparing September 2025 – August 2026 with the previous year:
- +356% clicks from Google, reaching 65.8K clicks
- +254% impressions, reaching 1.2 million
- a site-wide CTR of 5.5%
- 2,447 customer contacts (enquiries and calls) from January to late October 2026
Organic search is now by far the website’s largest channel. According to the owner, Siamo holds top-three Google positions for key security-door searches. And because everything is measured, the business knows how much demand the website generates — not just how many visitors it gets.
If you want the same for your business, see how we approach lead-generation websites, SEO and the construction, doors, windows and energy sector — then get in touch to start now.
