Only your existing network knows you
Customers come through contacts, trade shows and agents. When a new buyer searches Google for a supplier, they find your competitors instead, even when your product is better.
Food & Drink
A website for food wholesalers that wins trade buyers beyond your existing network
A retailer, restaurant group or overseas importer can buy from you for years. We build websites, SEO and ad campaigns for food and drink producers, wholesalers and exporters, then track every trade enquiry through to the order — so you know which marketing brings customers.
- New trade and wholesale customers
- Found by buyers in export markets
- A catalogue that convinces the trade
- Every enquiry tracked to the order
The challenges in your industry
Overseas buyers have no reason to trust you
An importer of olive oil or wine wants to see your production, certifications and capacity. A site in one language, or machine-translated, does not show them any of it.
Consumers and trade buyers on one page
The same page tries to speak to shoppers and to procurement. The trade buyer cannot find pack sizes, minimum orders or a price list, so they leave without getting in touch.
Seasonal campaigns run blind
You advertise ahead of Christmas, a new harvest or a trade show, but cannot tell which campaigns produced wholesale customers and which only produced likes and visits.
What we do for you
A website built for trade buyers
We create a clear trade route with product catalogue, pack formats, certifications and a simple enquiry form, so a buyer finds what they need to pick up the phone.
Multilingual sites for export
We build a proper multilingual structure with hreflang and copy written for each market, so you appear when importers and distributors search for olive oil, honey, wine or speciality foods.
SEO and AI SEO for food brands
We optimise for the searches retailers, caterers and importers run, and structure content so you are cited in AI answers from ChatGPT, Perplexity and Google AI Overviews.
Campaigns aimed at the trade
We run Google Ads and Meta Ads targeted at businesses, and train AI campaigns such as Performance Max and Advantage+ on real wholesale enquiries rather than raw clicks.
Tracking from enquiry to order
Using GA4, Tag Manager and Search Console, we record every enquiry and call with its source, so you can see which channels and markets bring real trade customers.
Reports ready for every season
We build a Looker Studio dashboard that updates itself, showing enquiries by market, cost per new customer and the return on each seasonal campaign, so the next one is planned on evidence.
Services for this industry
Lead generation websites
Fast, bilingual websites designed for quote requests, fully tracked from day one.
Learn moreSEO & AI SEO
Get found on Google, Google Maps and in AI answers such as ChatGPT.
Learn moreGoogle Ads & Meta Ads
Google and Meta campaigns — including AI campaigns like Performance Max — optimised for sales.
Learn moreGA4, Tag Manager & reporting
Google Analytics 4 and Tag Manager set up properly, with automated reports in your inbox.
Learn moreFrequently asked questions
Does a food wholesaler need an online shop?
Usually not. Trade buyers want a price list, samples and a conversation about volumes and delivery. So we build the site around the wholesale enquiry and the hand-off to your sales team, not around a basket and checkout.
How do overseas buyers find a food producer?
They search Google, and increasingly AI tools, in their own language. With a multilingual site, the right technical setup and content on your production, certifications and export capacity, you appear where they are already looking.
Have you worked with a food business before?
Yes. For Rubino, a rice mill and wholesaler in Lamia, Greece, trading since 1976, we built a digital presence from nothing. It brought new wholesale customers and more customers coming back to order again.
Are ads worth it for winning trade customers?
Yes, when they target businesses and the campaign learns from genuine enquiries. We separate wholesale enquiries from general messages and feed that back to Google and Meta, so the budget moves towards the searches that lead to orders.
Keep exploring
ServicesLead generation websitesFast, bilingual websites designed for quote requests, fully tracked from day one.Find out more Work · RubinoRubino: from no digital presence to new wholesale customersA rice mill trading since 1976 with no digital presence gained a website, SEO and advertising that bring in new wholesale customers and keep existing ones coming back.Find out more AIAI SEO: How to Appear in Google AI Overviews and ChatGPT AnswersBuyers now ask AI assistants before they visit websites. Here is what AI SEO really involves, what has not changed, and how to track AI-driven visits in GA4.Find out more Let’s talkRequest a call backLeave your name and number and we’ll call you to talk through what your business needs.Call me back
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